About HumanFirst™

Through years of witnessing the way different workplaces operate, Beth James (founder of HumanFirst™) noticed the missing link between what makes a thriving organisation versus a toxic, burnt out one. And it was relatively simple. The companies that had lost touch with their inner humanity, that became all about numbers, bottom line, graphs, efficiencies and output were the ones that people didn't want to work at and were naturally less engaged. From this place, the idea of HumanFirst™ was born. The initiative is dedicated to bringing humanity back to the workplace and aligning the way we work with real, human values rather than an old, mechanistic system.


Why this initiative is needed

Since the world was shaken up in 2020, the way we work has shifted. Traditional frameworks are crumbling and no longer feel conducive to productivity, growth and ultimately profit & success. Organisations need fresh thinking and a new approach to old problems.

In the words of Jack Welch (Chairman of General Electric) "Change, before you have to".


Widespread fear and uncertainty has caused mental health issues and sparked a cultural/values shift toward seeking more meaning & purpose from work


Increased reliance on technology and remote/virtual working requires us to re-assess the role of tech at work to ensure it supports rather than dominates us


Drive to achieve targets while adapting to a new landscape - the pressure is on management to address employee needs while efficiently managing workflow


The Humans Behind HumanFirst™

  • Beth James is a consultant, writer, and founder of HumanFirst™

  • Born in Melbourne but raised in Sydney, she also lived in Berlin, Germany for almost 10 years

  • She has 18 years work experience at a range of companies from publishing houses to advertising agencies to tech start-ups

  • She is most at home on the beach and has recently relocated to the NSW coast to balance work with a laid-back lifestyle

  • Trained as a Meditation & Yoga Nidra teacher she hosts private & group sessions in her spare time

  • Her expertise lies in strategy & innovative brand + cultural thinking 

Beth James


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